The National Association of Criminal Defense Lawyers (NACDL) is seeking an engaging, positive and strategic thinking marketing leader to oversee its membership and marketing operations as the new Associate Executive Director for Strategic Marketing (AEDSM). This newly created role will provide an exciting opportunity to provide strategic leadership and vision for marketing efforts and activities targeted to various legal audiences, including members, non-members, the criminal defense/criminal justice community, and the public.
As a key member of our Senior Management Team, the AEDSM will oversee the development of interdepartmental initiatives that enhance the visibility and benefits of NACDL, its programs and its products, and will establish and maintain a business plan to effectively increase membership and enhance non-dues revenue streams.
Further, the AEDSM will be responsible for maximizing member recruitment and retention, program attendance, product and exhibitor sales, and related membership benefits through the following functions:
NACDL is the preeminent organization advancing the mission of the criminal defense bar to ensure justice and due process for persons accused of crime or wrongdoing. A professional bar association founded in 1958, NACDL’s many thousands of direct members in 28 countries – and 90 state, provincial and local affiliate organizations totaling up to 40,000 attorneys – include private criminal defense lawyers, public defenders, military defense counsel, law professors and judges committed to preserving fairness and promoting a rational and humane criminal justice system. For more information about our organization, please visit www.nacdl.org.
NACDL is proud to provide its staff with a generous benefits and compensation package including health insurance, 401(k), paid leave, and professional development support. NACDL presents an opportunity to work with a proud team of experts who are passionate, dedicated and highly talented.
Qualified candidates for this position will be possess a Bachelor’s degree in marketing, strategic communications, or a related field and at least five years in a senior level marketing position. An equivalent combination of education and experience may be substituted. Prior experience working at an individual membership association is a definite plus.
Prior candidate experience should include planning and implementing successful membership campaigns that achieved growth targets through the new recruitment and retention of members. Candidates should also have prior experience leading sales and marketing efforts, with demonstrated success in enhancing program attendance and product sales as well as leveraging social media platforms to support marketing strategies. Qualified candidates will have expert-level skill in Microsoft Office, managing website analytics and content management, as well as delivering presentations.
Lastly, our ideal candidate will possess the following attributes:
Interested candidates who meet our minimum requirements should apply by submitting their resume and a cover letter. A realistic statement of salary requirements, mindful of NACDL’s generous employee benefit package, is required. Please submit to firstname.lastname@example.org.
NACDL is an equal opportunity employer.