The Director of Membership and Marketing will be responsible for marketing activities that include membership recruitment, retention and services to achieve growth objectives, as well as marketing of the national training courses, the annual summer conference, sponsorships and publications. This position will assist with the creation and implementation of communication campaigns using both print and social media. The position oversees member benefits, segmentation programming, membership processing and data management.

SUPERVISION RECEIVED

The Director of Membership and Marketing works under the broad guidance and direction of the Chief Operating Officer. This is an exempt-level position.

ESSENTIAL FUNCTIONS

• Understand NDAA’s mission and adhere to organization and staff core values.
• Develop and implement a comprehensive strategy plan for member recruitment and retention, while also establishing procedures to enhance service programs and customer relations operations.
• Develop and implement new and renewed member recognition initiatives.
• Provide support to initiatives to increase membership from diverse backgrounds.
• Collect dues through annual invoicing and update member records as part the renewal cycle, including sending reminders, updating account and member lists, as well as checking and maintaining data integrity.
• Develop and implement an integrated program to market key products, including the annual summer conference, national training courses, individual courses, webinars, the National Traffic Law Center andpublications.
• Manage the integrity and interconnectivity of the database platform.
• Ensure brand consistency in all delivery and marketing messaging.
• Serve as the staff liaison to various committees when necessary.
• Develop and promote positive relations with partners, vendors, and sponsors.
• Develop and manage budgets for departmental operations.
• Develop, manage and send the member newsletter.
• Train staff on the database, website, and other technology.
• Developing business processes and standardizations of business processes as they relate the to the database system.

MINIMUM QUALIFICATIONS

Education and Experience:

1. A bachelor’s degree and CAE preferred, not required.AND
2. Three to five years of proven experience in recruitment and marketing, preferably in an association environment.  OR
3. An equivalent combination of education and experience.

Knowledge, Skills, and Abilities:
Excellent communication skills, both written and verbal.
Excellent organizational and project management skills.
Experience with web and mobile technologies; web content management; e-mail marketing systems; and other membership-based communications technology.
Experience with association management software.
Strong attention to detail and the ability to multi-task.
Effectively work with staff, both individually and in a team environment.
Effectively work with volunteers at all levels (leadership, members, committees, etc.)
Ability to create flyers and brochures, a plus.
Minimal travel required.