Today, on Monday, Dec. 5, 2016 — the 61st anniversary of the launch of the Montgomery Bus Boycott — and now just hours after a major victory was won for the people of Standing Rock, hundreds of thousands of us have joined together to take an organized stand against racial injustice and police brutality in the United States of America.

This is the Injustice Boycott.

It’s not a petition. It’s not a Facebook page. It’s not a retweet or a hashtag.

It’s an organized resistance, driven by local people and activists, supported by passionate believers all over the country and around the world. Just as the Montgomery Bus Boycott lasted for 381 days, we are prepared for this boycott to last as it takes to make change happen. Indeed, we won’t stop until it does. This boycott will not weaken, but will grow in size, strength, reach, and power every single day.

We are launching Phase 1 of the Injustice Boycott Monday, and it will last until Monday, Jan. 16th, 2017 — which is also known as Martin Luther King Jr. Day in this country. We chose to launch Phase 1 on the anniversary of the Montgomery Bus Boycott and end it on the day our nation celebrates Dr. King, to remind us all that our ancestors fought for change. They made it happen before and we can do it again. We will do it again!